2025 best-selling soaps
This year’s top-ranked body-care products
Just like last year, as we reach the end of 2025, it’s time to take stock of our online shop’s best-selling body-care products and discover Italy’s (and the world’s) favourite soaps and fragrances over the last twelve months. We prepared a mini ranking of the top 5 most popular soaps in 2025, from fifth to first place.
5. Body lotion (300 ml)
Alchimia Soap’s body lotion was one of the best five cosmetic products this year. This soft, gentle, scented product is appreciated for its moisturising properties, light texture, and variety of fragrances. Our 2025 Best-selling soaps:
Discover Alchimia Soap’s body lotions
4. Black rose sanitising liquid soap
Even this year, our Black Rose sanitising soap remained a customer favourite. Specially formulated for Alchimia Soap by Swiss experts, this cleanser uses plant-based surfactants to create a rich, foaming lather that thoroughly cleanses while remaining gentle on all skin types, and it is mixed with a pleasant, elegant fragrance. Its elegant, pleasant fragrance enhances its appeal. This quality Italian soap (500 ml) is perfect for daily use at home and in public places.
Buy our Black Rose sanitising liquid soap
3. Alchimia shower gel (500 ml)
The bronze medal goes to a shower gel, i.e., a body cleanser with a lower, more neutral pH than standard products. Our shower gel (500 ml) features a delicate scent and a sophisticated formulation, which makes it ideal for daily use. This product stands out also for the variety of fragrances available, including:
Try one of our shower gels (500 ml)
2. Liquid soap (500 ml)
Alchimia Soap liquid soap remains stable in second place, as in 2024. Our Italian and international customers love this product’s formulation, enriched with extracts of grapefruit, lavender, tomato and echinacea, besides the practical bottle (500 ml) featuring design labels inspired by the soap’s fragrances.
The most loved fragrances include:
- citrus essences, such as citrus and lemon, and orange & cinnamon, the spicy variant with an autumnal flavour;
- sweeter notes, such as fig, honey, vanilla and coconut;
- floral fragrances, including lavender, peony and magnolia;
- wellness fragrances, such as shea butter and aloe vera.
Buy Alchimia Soap’s liquid soap online
1. Men’s soap bar
The soap bar confirms its popularity, but this year, the product is different. The top spot is occupied by a men’s soap, a sign of how body and skin care is also a man’s matter. The men’s soap bar (250 g) is part of our special Men’s range. It’s a plant-based cleanser for men’s skin that helps care for it every day and comes in various fragrances.
The 2025 best-selling men’s soap bars fragrances were:
